Old soul, new brand: A wave of corporate secondary entrepreneurship
Text by Lin Chi-po Photos by Jin Hong-hao
Wang Shi Shi Food: Giving a Name to a Nameless Old Shop
This 64-year-old bakery from Xishi Village in Tainan's Yongkang District did not even have an official name until September 2012. Through the deft hands of third-generation owner Wang Tong-sheng, a graduate of the Department of Visual Communication Design at Kun Shan University, the brand identity was established in just half a year, along with complete packaging design, product marketing, and the setup of an official website...